Starting a small business on a shoe-string budget is always a difficult challenge. Marketing and advertising that company on said budget is almost impossible. Almost… The key to moving your website to the top regarding the rankings isn’t in the size about your budget, it’s in the breadth of your imagination.
Designing Your Site:
The actual tab concerning your site is very important. Google’s Penguin update pushed EMD (Exact Match Domain) importance back, but did not shut out it from its algorithm rankings. Prior to naming your site, do some research utilizing Google AdWords to locate a name that pertains to your product line, yet has a decent amount regarding searches each month (7,000-10,000). Based upon this search data, cause a site byline that both reflective what you do as a company, and incorporates important key password perlustration terms.
Once you have chosen a domain name, the titles of your pages are very important. Each verso of products should accept a definitive besides a brief apology of the products listed herein. This description will be displayed along with the key words that a user has typed into the search engine. An excellent, brief, and definitive description will grab a user’s heed and receive them to bang your link.
Pictures of your products should all be named using a specific model number or descriptive brand that a search engine user may be looking for. Do not just use pic1, pic2, pic3, etc. Search engine spiders are very intricate and thorough. They crawl through all the data imperative to vet out the information they require.
Keep it Simple:
You must have a vision of your website that includes elaborate designs, video tutorials and links to every page imaginable at the click concerning a mouse. You need to put yourself in the spot of a first-time visitor that knows very little about your products. You desire to keep your site design simple. There is naught that will drive a first-time buyer along faster than a complex and ‘noisy’ website. There is plenty of profit in sites that make it easy for a customer to complete a purchase without making their head spin.
Contact and Feedback:
It is imperative that you include not only an email contact, but a live phone number as well for customers to reach you. Nada destroys customer confidence quicker than a website externally contact information.